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"a_friend_in_mead":2r9khzyk wrote: [b:2r9khzyk]There is generally a problem that if someone in the trade organises an event others in the trade will think they are organising it purely out of self interest.[/b:2r9khzyk]

Septemberfest works so well because bord bia are seen as an honest broker. ‘Love Craft Beer’ is a good idea for a general festival. The beernut is right that a more targetted festival has many problems.[/quote:2r9khzyk]

True, and I wasn't advocating this at all. The point (not well made) is that it [i:2r9khzyk]would[/i:2r9khzyk] be nice if the breweries would think to get together and do something like AFIM was advocating.

Love Craft Beer™ <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

How about 'the Beer pride festival'? we can tack it on to that moustache parade I saw in Dublin last year. Does anyone have a pair of leather chaps I can borrow?

There was a moustache parade? <!-- s:lol: --><img src="{SMILIES_PATH}/icon_lol.gif" alt="" title="Laughing" /><!-- s:lol: -->

&amp;quot;a_friend_in_mead&amp;quot;:2w72v5vc wrote: How about 'the Beer pride festival'? we can tack it on to that moustache parade I saw in Dublin last year. [/quote:2w72v5vc]We're here!
We're clear!
We don't want any crap beer!

I was asking a local publican, a young owner, to get some craft beers in the last couple of months. So the other day I dropped in early, and caught him offguard, passed him a bottle of Hophead and all Wally's details, a sweetner I told him, so if that dosen't work, well I suppose I'll have to stop wrecking his head then....

I think they think Its a huge chance they're taking, but i don't know if it is really?

&amp;quot;Norrebro&amp;quot;:248t9bnn wrote: I think they think Its a huge chance they're taking, but i don't know if it is really?[/quote:248t9bnn]It's a risk, but it's a manageable one. I mean, if he bungs it in a below-the-counter fridge and waits for people to order it by name then of course no-one will buy it. But if he doesn't treat it like Heineken and puts a bit of effort into promoting it he immediately has an advantage over his competitors by selling something they don't.

Well done on the beervangelism, btw <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->