Hi Wobbler,
did the barman mean that American beers specifically don't sell well, or that the 'speciality' beers they have are not selling well compared to the big brands?
I was in the Porterhouse over the weekend and noticed that at least half of the people I could see from my seat were drinking either Bulmers, Coors, Becks, or Heineken.
A restaurant manager I know told me that unless it's a strong brand, like Tiger or Heineken etc. people just won't try it. Ironically, the big brands are known as the 'premium' brands. His customers just won't try drinks they don't recognise, and unfortunately they don't spare it much thought (unlike the community on this forum). The guy acutally used the term 'brown water' to describe the non-mainstream brands.
This gets me down because it's a threat to the fledgling real-quality-beer industry in Ireland - importing or manufacturing.
It's contradictory, though. One off-license owner I talked to told me that his speciality beer sales were increasing by 40% every year over the last 4. (Does that tally for you, HapyAcid?) And it's clear that they're becoming much easier to acquire.
Also, the Porterhouse is frequently packed, and if half of them are drinking good beer, then that's a lot of people.
And this site and community is a fantastic support.
I'm convinced that beer will undergo an transformation over the next few years. Bulmers did it for cider 15 years ago, and wine has certainly enjoyed a transformation too. The character of the changes to the market may be different, but overall I'm optimistic. Cheers! <!-- s:-) --><img src="{SMILIES_PATH}/icon_smile.gif" alt="

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