[quote:1cg30c64]Poor example there. I wouldn't wish what Bulmers have done on the craft beer industry.[/quote:1cg30c64]
Yeah, I thought that it mightn't be the best appreciated comment in this company <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="

" title="Very Happy" /><!-- s:D -->. I guess I was thinking more in terms of peoples' perceptions and ability to change. In the case of Bulmers it was becuase of a marketing machine, so I agree the change was for the worst of reasons. And unfortunately it didn't lead to a broader appreciation of cider (glad to hear that that is changing).
[quote:1cg30c64]Education is defiantly the way forward and it’s the people here and others like them that are playing a huge part in aiding the change!
Pat on the back everybody![/quote:1cg30c64]
Here! Here!!