One problem I can see is if we do a radio ad campaign at some point.
No one will know how to spell Beoir.org so it would have to be spelled on the ad.
Problem easily solved of course by limiting ourselves to TV ads <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="

" title="Very Happy" /><!-- s:D --> Coz we will be loaded with money for that.