TOPIC:

"mezamo":lpaqtl0s wrote: [quote:lpaqtl0s]I'd be very surprised if the likes of Galway Hooker at €4 a pint didn't outsell Smithwicks and other shite beers if it was rolled out in more pubs[/quote:lpaqtl0s]

It would be a best seller...I even know lager drinkers who would gladly switch to Hooker given the chance and that's saying something <!-- s:!: --><img src="{SMILIES_PATH}/icon_exclaim.gif" alt="" title="Exclamation" /><!-- s:!: -->[/quote:lpaqtl0s]

If the beer didn't sell itself on taste then the marketing surely would!

&amp;quot;Alan Gold Label&amp;quot;:2yazi3wu wrote: If the beer didn't sell itself on taste then the marketing surely would![/quote:2yazi3wu]

this would normally be where the puns start wouldn't it?

&amp;quot;beeristhereason&amp;quot;:3chsyfo6 wrote:

&amp;quot;Alan Gold Label&amp;quot;:3chsyfo6 wrote: If the beer didn't sell itself on taste then the marketing surely would![/quote:3chsyfo6]

this would normally be where the puns start wouldn't it?[/quote:3chsyfo6]

Yep <!-- s:lol: --><img src="{SMILIES_PATH}/icon_lol.gif" alt="" title="Laughing" /><!-- s:lol: -->

Start? I thought they never stopped! <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->

Whilst enjoying a pint of GH recently in one of my favourite pubs I asked behind the counter were there many regular drinkers.

To my surprise the answer was "yeah, there's another lad who drinks it too"!

Shocked that there appeared to be so few I asked who else... "mainly tourists who are curious about the whole 'Hooker' bit - they'd try a pint of it".

The reality is that the vast majority of drinkers are not ready or open to tasty beer. We have been conditioned by a century or so of one brand blandness.

I have trademarked the name 'Dublin Slapper' tho, to see if the marketing effect is transferrable <!-- s;) --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s;) -->

&amp;quot;Tube&amp;quot;:65clcoe6 wrote: The reality is that the vast majority of drinkers are not ready or open to tasty beer. We have been conditioned by a century or so of one brand blandness.[/quote:65clcoe6]While the latter is true, I don't think the former is the reality at all. Does the pub have posters up? Galway Hooker beermats? Promotional pricing?

The one-brand-blandness become dominant by doing these things, plus much more expensive marketing too. That's what has conditioned the Irish drinker to order without even glancing at what's available. The publican cannot expect a microbrew to shift in the same way. If they're serious about selling it, they need to give it a little extra push. It's not difficult.