Fantastic, and absolutely ABOUT TIME!
So much of the US malting industry has simply adapted to the needs of the mega pisswater lager producers; it would be great to see some US Maltsters start bringing that protein content down, extract values up and focusing FLAVOR.
(Having said all of that there's more CO2 produced as a result of malting than any other stage of beer production; doing it at a smaller scale will only result in lower efficiencies and more CO2 production, so I'm torn...)
Adam