@FranJ: The App uses the Beoir Directory here, if you post new places or update existing ones, it will be loaded by the App next time it is run. The App stores the data on the iPhone but checks on a regular basis for updates. This means you can use the App on an iPod/iPad without a data connection. Also it will save money for people coming from overseas who don't have a roaming tariff for data use.
@Diablo: I can add that to the search keywords for the App in iTunes.