Some interesting stuff in the 2011-12 Cask Report[/url:1w1wo61c] (PDF), out today. I think some of the advice given to pubs on how to stock and present cask beer works just as well for Irish craft beers -- don't stock too many unless a big range is your speciality, give samples, and provide lots of information.
And meanwhile...[/url:1w1wo61c]