TOPIC:

"The Minister for Enterprise, Jobs and Innovation is encouraging people to buy Guaranteed Irish goods and services to help generate jobs. A new report says 6,200 new positions could be created if households spend an extra 4 Euro a week on products, which carry the brand. The average home currently buys around 16 Euro worth of Guaranteed Irish goods and services each week. Minister Richard Bruton says there is a real opportunity to make a difference by supporting Irish brands..."

hmm, sounds like something we can get behind, both from the pub/off-license side (by getting them to promote Irish craft brews) to the consumer side (by persuading consumers to purchase locally brewed beer produced by small independent Irish operations).

Of course we'd need to come up with a good persuasive argument to the rebuttal "but I already drink Guinness, Smithwicks etc..."

Imagine that

Just 4 euros a week ( one pint of craft beer per household ) could support 6,200 jobs in breweries .

That's 2000 Microbreweries ....

Most of the macros qualify too. They use Irish malt and provide jobs in Ireland.

"Andrew":3k0sxptg wrote: Of course we'd need to come up with a good persuasive argument to the rebuttal "but I already drink Guinness, Smithwicks etc..."[/quote:3k0sxptg]It's only possible to make on a local basis: if you have an independent brewery near you you can say it's keeping beer money in the area. It's much harder to say make an economic case for craft beer against macro in the places where the Big Two have their factories.

But then there's not really much point in making a case for craft beer against [i:3k0sxptg]anything[/i:3k0sxptg].

I think the point should be not to say " switch the 60 euro you spend on Guinness to a micro , but rather spend 64 euro
, the 4 euro being on a craft beer .




( hehe , encouraging people to spend [i:3u8p2y2b]More[/i:3u8p2y2b] on beer .....)