"The Minister for Enterprise, Jobs and Innovation is encouraging people to buy Guaranteed Irish goods and services to help generate jobs. A new report says 6,200 new positions could be created if households spend an extra 4 Euro a week on products, which carry the brand. The average home currently buys around 16 Euro worth of Guaranteed Irish goods and services each week. Minister Richard Bruton says there is a real opportunity to make a difference by supporting Irish brands..."
hmm, sounds like something we can get behind, both from the pub/off-license side (by getting them to promote Irish craft brews) to the consumer side (by persuading consumers to purchase locally brewed beer produced by small independent Irish operations).
Of course we'd need to come up with a good persuasive argument to the rebuttal "but I already drink Guinness, Smithwicks etc..."
