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"Tube":5oduf7hg wrote: I wonder is there any risk that the Minister for Finance might decide at some point that we have enough micro-breweries, and close the 50% excise reduction to future entrants?[/quote:5oduf7hg]
should not think so,the amount of beer produced by all the new brewery,s would hardly match up to diageo and heino ullage.

"Tube":3jtpzaru wrote: I wonder is there any risk that the Minister for Finance might decide at some point that we have enough micro-breweries, and close the 50% excise reduction to future entrants?[/quote:3jtpzaru]

Certainly hope not because the current free crap the macros give the pubs should be considered a bar to entry as it is. This is a seriously capital intense and high risk business to go into and the excise reduction seems to be one of the few things that micros have going for them.

Micros employ many, many more people per barrel of beer than macros and they're not multinational so all of those jobs are local. If the micros can create products (and marketing; just a fact of life) that justifies a higher cost per unit they can grow many, many times faster than a micro and if the industry at a whole continues to grow other industries end up benefiting, too. (At the end of the day it all depends whether you see Irish Craft beer as simply "local beer" like "local food" that's worth a small premium simply because it's local, or whether you want to change how beer is seen over-all and you want to steal market share away from other drinks and not just the big beer brewers.) -It does go back to previous philosophical discussions.

Having decent local beer is a good thing, and certainly an evolution, but having beer and breweries that change people's perspective on beer and that steals market share from other alcoholic drinks and can command a price premium is a REVOLUTION that many of us see as the ideal.


Adam