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Anheuser-Busch InBev loses Budweiser name case 15 years 9 months ago #1

[quote:1imdbg8p]Global brewing giant Anheuser-Busch InBev has suffered a defeat in a long-running battle over the rights to the Budweiser beer brand.

The European Court of Justice has ruled that AB InBev cannot have exclusive European rights to the Budweiser name.

The ruling comes 14 years after its initial application to register the name as an EU trademark was blocked by Czech brewer Budejovicky Budvar.[/quote:1imdbg8p]

[url:1imdbg8p]http://www.bbc.co.uk/news/business-10809473[/url:1imdbg8p]


I doubt we've heard the last of this.

15 years 9 months ago #2

It's all a load of messing about and pissing against trees.

If I was in charge of Budvar I would not want to be associated with the name Budweiser but I am sure they feel differently for traditional reasons or something.

15 years 9 months ago #3

I kinda understand where they are coming from- Think of it this way: How would you feel if a company called a cheese they produced "Dubliner". And it was manufactured in Cork.

15 years 9 months ago #4

Oh I understand, but it has been over a century....

15 years 9 months ago #5

"Andrew":90vx9yv3 wrote: IHow would you feel if a company called a cheese they produced "Dubliner". And it was manufactured in Cork.[/quote:90vx9yv3]

Not as bad as I feel about Charleville cheese being manufactured in Belgium.

15 years 9 months ago #6

Well it's originally a place name and in German something from Budweis is a Budweiser as much as someone from Dublin is a Dubliner.
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