I actually hit on this as a news item on Sky News last night. There was so much mis-information, I wouldn't know where to start. Obviously, there was a Portman Group type person on saying it was irresponsible.
But even worse, was a punter defending the brew who told us that "most beers in Belgium are 18 or 19%, and they even have one called DT that is 22%, so what's the problem?". <!-- s:roll: --><img src="{SMILIES_PATH}/icon_rolleyes.gif" alt="

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There was one measured comment from another punter who was shown sipping his glass of Tokyo, and some decent observations from BrewDog themselves.
I looked at Sky news blog this morning, and there was the expected comments such as: "they will be going mad swilling pints of this stuff, not knowing how strong it is!".