I'm guessing the Wells & Young marketing team were dealing with the question:
"How can we make our cask handpull an affront to the very gods themselves?"
when they came up with the new Bombardier font:
[img:28o1b1qk]http://www.wellsandyoungs.co.uk/wellsandyoungs/images/lo-res-font-2.jpg[/img:28o1b1qk]
It's a monster, isn't it? I'll be disappointed if it doesn't screech [i:28o1b1qk]Land of Hope and Glory[/i:28o1b1qk] at eardrum-piercing volumes every time a pint is pulled.
Press release[/url:28o1b1qk].