It must be like french kissing a glacier.
Do marketing departments just turn whats bad into a marketing gimmick?
"See the problem is the beer is bland and has to be served at a temperature that freezes the mouth" "Thats great lets use it, now what else do we have that makes a product terrible but we can turn into a gimmick?"
"well there is that coffee that tastes of sewage and the safety belts that strangle you"