The best line on this I've seen came from drinks writer Fiona Beckett recently:
[quote:32okvbff]Complete fallacy that women want 'female-friendly' beers ... What they don't like is warm beer + male boozer culture[/quote:32okvbff]
I think the problem with beer marketing is the vicious circle of it being declared a male product, therefore marketed to men, thereby becoming a male product. Marketeers find this neat and workable so regard beer for women as a whole separate niche. It looks better on graphs that way, and is chargeable separately.
