I have mixed feelings about Sheridans, or should I say the institution that is 'Sheridans'. What I like about them is their (mostly) helpful staff and the fact they sell very nice ripe cheese. I was a member of their cheese club until last year. Each month for €25 we would receive a selection of 4 cheeses with a printed leaflet with information about the cheese and its makers, little back stories, anecdotes, tasting notes etc.. But after 12 months with them their service slipped dramatically and for two months in a row, what would have been my 13th and 14th month with them they didn't have a box for me to collect. I forgave them the first month buying a few cheeses myself from their shelf selection. But the second month I was pissed and decided that they just don't have enough of a cheese range to please a cheeseclub member for longer than a year. And I haven't been back since.
Another reason why I'm dubious of 'Sheridans' is what a local cheesemaker told me of them and why he refuses to sell them his cheese (a brave stance considering Sheridans is probably Irelands largest and most famous artisan cheese retailer). The tactics used by Sheridans is to offer the cheesemaker a price for their cheese well below a fair market value knowing full well the small producers predicament of limited capital, marketing, and distribution options. They then of course greatly mark up this cheese to take a greedy cut for themselves. In essence, they are limiting the development of the entire artisan cheese market in Ireland by being the 'Guinness' of the Irish cheese sector (and we all know what Guinness and its 'distribution channels' has done to the Irish craft beer sector over the years!)
It's no surprice they laughed at the idea of a beer and cheese club but offer them cold hard cash and they might be more receptive to the idea! They are a business in business and by no means a promoter of Irish produce like Bord Bia or CAIS.
With the likes of Fallon and Byrne and the cheese Shop on Baggot Street their dominance is being eroded however. Perhaps that's why they've entered the pub trade?!
Juliet Harbutt is an internationally recognised figure in cheese circles. She has written books and many articles on the subjuct. She is also a cheesemaker herself and makes cheese with Blurs' Alex James, one of which is called Little Whallop (very tasty actually!). She might be interested in giving a talk, for a fee of course...
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