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"sbillings":3h1gjjjg wrote: While I have no problem with a ban on alcohol advertising in Ireland, I question the effectiveness of such a ban in a country where so much of our mass media actually comes from and is regulated by the country next door.[/quote:3h1gjjjg]

So does our legal system

I meant in a more practical sense. You can ban alcohol adverts on RTE but our kids are still going to see Bud advertised on CH4.

Very true

"sbillings":1glv86sm wrote: so much of our mass media actually comes from and is regulated by the country next door.[/quote:1glv86sm]I'm not sure that that's as much the case as it used to be. By and large, the UK terrestrial TV channels we get here have Ireland-specific advertising content. Plus, Ireland's big three brewers tend not to utilise ads made for the UK. C&C do, but then their product is called something else there.

I've never seen a "Noitulove" or "Brilliant!" Guinness ad, but everyone in Britain is very familiar with them.

Footballers' jerseys, I think, would be the only real mass media threat to a ban in Ireland.

And they advertise Bulmers, not Magners...

+1 here for the ban on alcohol drinks, but I also wonder about the efficiency of the method. Coming from a country where there is a ban on alcohol and cigarettes advertising, depending on the media, I don't think it's highly successful.

My guess is that advertisement will only affect the choice of drink (like this alcopop rather that one), and not change the consumption habit. I doubt teens start drinking because the ad with the dominos was cool.

This is a generational thing, I suppose. It'll have little impact on the current drinkers and those just opting into the culture, but children who might start drinking in a decade or more can be expected to have a different attitude to alcohol than their parents. Is it possible the government might actually do something forward thinking? That is scary.