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"Adeptus":2d0zcr82 wrote: I do worry about a snobbification, but if it means more choice in beer, let it be! :[/quote:2d0zcr82]

But it won't mean more choice in beer. This is the marketing people pandering to restaurant owners who know nothing about beer and fooling them into thinking that there is such a thing as a one size fits all beer for drinking with food. That way, the restaurateur buys this beer and thinks that's the craft market taken care of.

Only people who have no idea of the variety of beers styles out there and which style compliments which food would even consider such a concept.

It's a great marketing gimmick to have a bunch of wine people help develop a beer to go with food, but would the same people be willing to recommend a single wine to match all food?

"sbillings":1bb0mym8 wrote: It's a great marketing gimmick to have a bunch of wine people help develop a beer to go with food, but would the same people be willing to recommend a single wine to match all food?[/quote:1bb0mym8]

Or acknowledge that there are foods wine just doesn't go with?

Have done chocolate dessert and Anchor Porter a number of times now, can't over how good it tastes <!-- s:roll: --><img src="{SMILIES_PATH}/icon_rolleyes.gif" alt="" title="Rolling Eyes" /><!-- s:roll: -->

&amp;quot;sbillings&amp;quot;:hbnl9zq4 wrote:
But it won't mean more choice in beer. This is the marketing people pandering to restaurant owners who know nothing about beer and fooling them into thinking that there is such a thing as a one size fits all beer for drinking with food. That way, the restaurateur buys this beer and thinks that's the craft market taken care of. [/quote:hbnl9zq4]

I wouldn't put all the blame on the marketing people, although they do deserve a good bit.

Restaurant owners and chiefs has a good bit of input too. Unfortunately some/alot just don't view beer as a good companion to food are not really bothered to investigate for them self's as the current dogma dictates wine <!-- s:roll: --><img src="{SMILIES_PATH}/icon_rolleyes.gif" alt="" title="Rolling Eyes" /><!-- s:roll: -->