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Estrella Damm Inedit - the 1st beer created to go with food 17 years 8 months ago #1

Damm completely dominate the Barcelona supply chain, and have a large range of products to choose from. Unfortunately, this is more than a little deceptive, given the overall poor quality of what's on offer. Personally they really piss me off - they are fully aware of the growing niche market here and it reflects in their marketing 100% (although not in the beers themselves). Their stable is made up of:

Estrella Damm: One of those "International-Style Lagers" we all love. 5,4%

Voll Damm: 7,2% Strong Lager - not bad for such a commercial product, but nothing exceptional by a long shot. They call it a Marzen, but it tastes nothing like any of the Marzens I've ever had.

Xibeca: A 4,6% "Pilsen" according to the company website. Dutch Gold-style lager sold in litre bottles. A favourite of bums, students and student bums the city over.

Bock Damm: According to their English translation, a "Stout" or in Spanish "Black beer", even though it's called Bock - I have a sneaking suspicion that this is actually Estrella Damm with food colouring added to it. The fact it has the same ABV as Estrella only serves to strengthen this suspicion.

AK Damm: Easily the best of the lot, which is not saying much - for a macro lager it does at least have a finish and some muted hop flavour. 4,8%

Saaz - I tried this the other day and almost couldn't finish the bottle. Insipid shite at 3,5%.

Estrella Damm Inedit - the new addition, a witbier which according to the press release is "the first beer created to go with food, [...] for the first time, a beer can be an alternative to wine in the best restaurants". <!-- m --><a class="postlink" href="www.estrelladamm.es/inedit/">www.estrelladamm.es/inedit/

Cheeky bastards!!!

I haven't tried it yet, the format I've seen in the supermarket was the same as a wine bottle (75ml), but didn't catch the price (seemingly about 4 euros).

According to Damm the RRP in restaurants would be about 8 euros, but I read on a Spanish forum that it can cost up to 18 in some higher end restaurants.

Estrella Damm Inedit - the 1st beer created to go with f 17 years 8 months ago #2

&amp;quot;Hombre Lúpulo&amp;quot;:2senx8l9 wrote: "the first beer created to go with food, [...] for the first time, a beer can be an alternative to wine in the best restaurants".[/quote:2senx8l9]
How very brave of them. 'Cos I'd have thought Greene King have [i:2senx8l9]very[/i:2senx8l9] good lawyers.

[img:2senx8l9]http://www.britishdesigninnovation.org/new/dd/images/news/full/531fed589b41b384bd132e7d2ef8c2a9.jpg[/img:2senx8l9]

17 years 8 months ago #3

Jeje <!-- s:-D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt=":-D" title="Very Happy" /><!-- s:-D -->

My outrage about this was increased by the fact I've been reading a great book by Garret Oliver on beer with food.

17 years 8 months ago #4

If Greene King's lawyers are of a similar standard to their beers Damm will have nothing to worry about.

17 years 8 months ago #5

&amp;quot;bigears&amp;quot;:u8lqumrq wrote: If Greene King's lawyers are of a similar standard to their beers Damm will have nothing to worry about.[/quote:u8lqumrq]I thought[/url:u8lqumrq] The Beer To Dine for was quite good, and I've enjoyed pints of Abbot Ale in the past.

Hang on, is this the wrong thread[/url:u8lqumrq] for such confessions?

17 years 8 months ago #6

I think they all have a bloody cheek. Beer has been served with food for as long as beer has been around.

Inventing a beer that can be served with food is a bit like coming up the the novel new idea of putting a sail on a boat. You don't have to have a motor any more! What a stroke of genius!

&amp;quot;Hombre Lúpulo&amp;quot;:16r1bc5j wrote: My outrage about this was increased by the fact I've been reading a great book by Garret Oliver on beer with food.[/quote:16r1bc5j]

Brewmasters Table. Great book.

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