I agree as you say they probably think they are being radical (management and accountants that is) and in some ways they are.
But can't help thinking the brewers on this project who are obviously very talented would have loved to 'go at it' (pure speculation on my part of course).
They say you get the politicians you deserve and you can say the same about beer I guess, most people have now grown up with bland beer and view it as the norm.
Thankfully beoir are pushing back on that and you seem to be making progess, been a while since I've been here but you (mean it in the best possible way) do really seem to be becoming the irish camra.
Continued sucsess in the future!