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Brand Loyalty 11 years 8 months ago #1

Brand Loyalty 11 years 8 months ago #2

If you've ever seen Beer Wars, they came to a similar conclusion with the top US beers.

Brand Loyalty 11 years 8 months ago #3

There was some data from off-licences that people trade down their choice of lager in favour of price. Suggesting people cant really tell a differance

Brand Loyalty 11 years 8 months ago #4

Doesn't surprise me. A lot of big breweries make several pale lagers in the one factory; I'd say it's standard practice to use the same base malts, hops and yeast as it'd work out cheaper.
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