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"Rory":1mufj6ch wrote: Pairing suggestions and tasting notes on the menu might be an idea.[/quote:1mufj6ch]

+1 on this. Too many restaurants start off stocking decent beer but no one really knows about them. Including a beer suggestion to pair with each course not only advertises the beer, it gives the power of suggestion. Human beings, being cattle like in nature, like to do what they are told. That's why marketing works so well.

"Saruman":2990ehtq wrote:

"Rory":2990ehtq wrote: Pairing suggestions and tasting notes on the menu might be an idea.[/quote:2990ehtq]

+1 on this. Too many restaurants start off stocking decent beer but no one really knows about them. Including a beer suggestion to pair with each course not only advertises the beer, it gives the power of suggestion. Human beings, being cattle like in nature, like to do what they are told. That's why marketing works so well.[/quote:2990ehtq]

The Bull & Castle are very good in this respect, some really exhaustive info on food pairings available. Particularly in that mini booklet they did.

Even a line or two could tip someone one way or the other on something. If stout was emphasised as a pairing with shellfish, hoppy ale with curries etc it might help sway someone to try it.

The real extreme would be to have a set beer tasting matched to the menu: Martin Kujuiter used to do this at The House restaurant at The Cliff House, although I didn't see it offered last time I was there (although there was a whiskey tasting series of 6 available for 35 euro in th bar).