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A little bird told me that C&C have had an idea to shift more beer: rebadge it.

You see Tennents Lager has a serious image problem, so it's not really shifting, but there seems to a be a market for unusual beers, so the notion is to sell publicans Tennents Lager and/or Caledonia Smooth under the pubs own brand. The pub gets the beer for €100 a keg (compared to €140 for Heineken, etc.) and get to sell it as premium craft beer. [i:188tx8po]Kaachiiing![/i:188tx8po]

The person I was talking to was planning on selling it as Irish Craft Beer, because he was under the impression that it is brewed in Northern Ireland. I told him that I was fairly sure it's brewed in Scotland (confirmed[/url:188tx8po]) and he was kind of thrown for a loop as that put the kibosh on his plans.

I wonder how he got the impression it's Irish?

It and Bass were brewed in Belfast until 2005[/url:26xya9uz].

I wonder if it's the C&C rep who's information is out of date though?

Fade Street social have been selling Caledonia as "Fade Street Ale" for at least 6 months.

I love the restaurant but their approach to craft beer is misguided, particularly when they are pushing the Irishness of their food.

They have bought in to the macro vision of craft. At least the waiter was completely upfront that it was re-badged Caledonia and didn't try to pass it off as some specially commissioned brew.

The Maldron Hotel across the road from Tallaght stadium are selling rebadged Tennants on matchdays as 'Hoops Lager'

"phoenix":2i4xit64 wrote: The Maldron Hotel across the road from Tallaght stadium are selling rebadged Tennants on matchdays as 'Hoops Lager'[/quote:2i4xit64]

What a shame that they've decided to link the great name of Shamrock Rovers to a 'beer' such as Tennants. We deserve better then that <!-- s:) --><img src="{SMILIES_PATH}/icon_smile.gif" alt="" title="Smile" /><!-- s:) -->