TOPIC:

"UpsidedownA":k8l0a0e9 wrote: [
I'm suggesting that because of organisational structures they don't have the same control over what the company ultimately brews as smaller brewers. I'm saying that in the breweries we want to call craft breweries, the brewers are pretty much like authors, in that they have a lot of personal control over the product.[/quote:k8l0a0e9]

The offerings from Irish craft / micros are pretty conservative. A stout, a pale/golden/blonde ale and a red. This true more or less across the sector. For people who have a lot of personal control over the product they're not exactly pushing the boundaries. This is. IMO, because they are establishing a market and need to get on a sound footing before they let their artistic lien run amok.

John Keeling is the head brewer at Fullers. On his watch Fullers have gone back over their old recipe books and reintroduced old classics like porter, they have collaborated with Hardknot to brew. Has any Irish based macro / micro done this?

"KeeganAles":d9pgpfba wrote:

"CDow":d9pgpfba wrote: The micro brewer... need to brew and sell [i:d9pgpfba]commercially viable quantities of beer of an acceptable quality.[/i:d9pgpfba] [/quote:d9pgpfba]

That's the crux of the definition for me.

The craft brewers decides the level of quality and then figures out how to make it commercially successful.

The macros determine the margins then work backwards to tweak the beer.

It's product v profits.[/quote:d9pgpfba]

Hard to blame them. If millions want to drink pale industrial fizz and are will to pay for the privilege why not let them.

Carlow are supplying Aldi with a range of beers. Aldi propably offered x per bottle/crate/container. Do you think that Carlow worked backwards to tweak the beer like a macro? Or did they have a quality beer in mind and then decide how they could brew it and satisfy Aldi?

"CDow":37e9exzi wrote: John Keeling is the head brewer at Fullers. On his watch Fullers have gone back over their old recipe books and reintroduced old classics like porter, they have collaborated with Hardknot to brew. Has any Irish based macro / micro done this?[/quote:37e9exzi]
I dont think you can compare Fullers with a fledgling Irish craft Brewer. With the exception of the Porter House and O'Hara,s Brewery, the rest are trying to establish a sound business footing. Fullers would sell alot more of their standard beer brands to sustain the business,the collection of other brands all add icing to the bottom line,££$$€€.

"DEMPSEY":347z75mq wrote:

"CDow":347z75mq wrote: John Keeling is the head brewer at Fullers. On his watch Fullers have gone back over their old recipe books and reintroduced old classics like porter, they have collaborated with Hardknot to brew. Has any Irish based macro / micro done this?[/quote:347z75mq]

I dont think you can compare Fullers with a fledgling Irish craft Brewer. With the exception of the Porter House and O'Hara,s Brewery, the rest are trying to establish a sound business footing. Fullers would sell alot more of their standard beer brands to sustain the business,the collection of other brands all add icing to the bottom line,££$$€€.[/quote:347z75mq]

I wasn't comparing Fullers to a fledgling Irish craft brewer. I was using Fullers and JK as an example of innovative brewing in a macro. Fullers are on a sound financial footing selling into a market many many times bigger than Ireland, yet remain forward thinking. Diageo and Heineken dominate here yet pump out the same beers of varying quality and seem to treat the micro market with mild puzzlement.

"CDow":3afwjtje wrote: I wasn't comparing Fullers to a fledgling Irish craft brewer. I was using Fullers and JK as an example of innovative brewing in a macro. Fullers are on a sound financial footing selling into a market many many times bigger than Ireland, yet remain forward thinking. Diageo and Heineken dominate here yet pump out the same beers of varying quality and seem to treat the micro market with mild puzzlement.[/quote:3afwjtje]
Sorry I must be standing on the wrong foot here,you are correct in your observation of Diageo/Heineken du-oppolly,they view the beer market only in percent market share and see small brand sales as a nuisance. O'Hara,s does play it safe and only appeared to bring out an IPA when they saw the market change.Interestingly they are the largest selling Irish IPA at the moment,or so I have heard.