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New Irish "craft beer" launched! 14 years 8 months ago #7

Can't see the image. Who or what is it?

New Irish "craft beer" launched! 14 years 8 months ago #8

"Taf":100o33iv wrote: Can't see the image. Who or what is it?[/quote:100o33iv]
I can see from another thread that this must relate to Smithicks Pale Ale.

New Irish "craft beer" launched! 14 years 8 months ago #9

Is it a creft beer tho, surtely its still made the same as Smithwiocks is! Could be a bit of false advertising. Hopefully the macros dont try and force out a lot of the smaller breweries with their take on "craft beer"

New Irish "craft beer" launched! 14 years 8 months ago #10

Given Diageo's massive distribution network, is this going to be available now in every pub, shop and offy in Ireland?

New Irish "craft beer" launched! 14 years 8 months ago #11

"kev2403":3j7smgvw wrote: Is it a creft beer tho, surtely its still made the same as Smithwiocks is! Could be a bit of false advertising. [/quote:3j7smgvw]

Rightly or wrongly they've as much right to use the term as anyone else.

"kev2403":3j7smgvw wrote: Hopefully the macros dont try and force out a lot of the smaller breweries with their take on "craft beer"[/quote:3j7smgvw]

It's a "search and destroy" mission. Note the pricing.

New Irish "craft beer" launched! 14 years 8 months ago #12

"Tube":1i1m41jf wrote: Given Diageo's massive distribution network, is this going to be available now in every pub, shop and offy in Ireland?[/quote:1i1m41jf]


We'll find out pretty soon. I think it's launching next week. Will be interesting to see what sort of campaign goes with it.

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