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Breo, i worked where it was launched and we couldn't give the stuff away. Re the Pale Ale, i am told it is also in bottles, a couple of which should be coming my way. Hopefully in time for the next meet up.

i remember breo too. i was about 15 <!-- s:oops: --><img src="{SMILIES_PATH}/icon_redface.gif" alt="" title="Embarassed" /><!-- s:oops: -->

seems every year there some sort of launch or relaunch from diago.
guinness mid strength
guinness extra cold <!-- s:roll: --><img src="{SMILIES_PATH}/icon_rolleyes.gif" alt="" title="Rolling Eyes" /><!-- s:roll: -->
the brewhouse series
re branding smithwicks

just trying to keep people trying there wares i suppose

Personally I blame all these poxy craft breweries that insist on brewing ales. Wankers.

Breo, was that the one with ya man in the train?

&amp;quot;silenus&amp;quot;:2p6au5nl wrote: Re the Pale Ale, i am told it is also in bottles, a couple of which should be coming my way. Hopefully in time for the next meet up.[/quote:2p6au5nl]
Nice one! <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->
Let us know what it tastes like...?

I've spent a pretty crazy number of hours over the past 6 months learning about the equipment and processes these huge breweries have and there's absolutely NOTHING "craft" about it.

These are NOT products that are led by ingredients, or flavor, or even the decisions of human beings who are passionate about the end product. Decisions about ingredients are made by ACCOUNTANTS, the beer itself is made by MACHINES in every sense of the word, often without a human touching it for ANYTHING except when the "Predictive Maintenance" system indicates that some sensor or valve somewhere is going to fail if it's not replaced soon, and then the beer is lied about by marketing spin doctors.

This sort of beer represents all that is wrong with the world of beer, if not the world in general; CRAFT IT IS NOT.

Down with this sort of thing!

Yea for Ingredient and Flavor-first beer! Nay for Profit and Market share-first beer!
Yea for beer made by people! Nay for beer made by industrial robots!
Yea for beer made by a brewer because THEY like it! Nay for beer made by Marketers for a non-existent "target market" because they know they can convince people that they like it!


Viva la revolution!
Adam

Damn, that was fun to write! <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D -->