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You want craft, you got craft! 16 years 1 month ago #1

I picked up a box of "Svyturys Traditional Collection" yesterday. The beer comes in a rustic cardboard box covered in painted canvas images of Svyturys beer bottles on a banquet table. The image portrayed is of a quality, exclusive product to be savoured by the discerning drinker with the finest of food, all at €9.99 for 6 x 500ml bottles.

The box contains 2 bottles each of "Ekstra draught", "White Baltas" and "Dark Red Baltijos". The outside of the box lists food pairings for each beer. For example, the "White Baltas goes well with baked dishes such as casseroles, roasts and breads. Also makes a great marinade". I wondered if Dutch Gold goes well with deep fried delicacies and makes a great ointment for fight injuries.

To the beer itself, the Ekstra is a perfectly drinkable lager.

The red Balitjos bottle proudly proclaims it is made with "Caramel Malt". Wow caramel malt!! It should have read "Caramel malt and feck all else". Nothing much going on here apart from some caramel, toffee and alcohol. If I'm going to drink something that's 5.8% I'm looking for some flavour. I poured half of this down the sink. It reminded me of a poor attempt I made at brewing an Old Speckled Hen clone.

All was not lost. The White Baltas 5.0% is an enjoyable refreshing wheat beer with nice citrus flavour but without the banana of a Hefeweizen. Of the three beers, this is the only one I would buy again.

It got me thinking is this how Macros address the rising threat of Micros ? i.e. treat it as a packaging problem. Will we see Smithwicks ship in a wooden box surrounded by straw ?

16 years 1 month ago #2

It's how macros address their falling sales. I doubt many of them even register that microbreweries exist: they aren't a threat.

You want craft, you got craft! 16 years 1 month ago #3

"Diablo":2gfjn0dt wrote: It got me thinking is this how Macros address the rising threat of Micros ? i.e. treat it as a packaging problem. Will we see Smithwicks ship in a wooden box surrounded by straw ?[/quote:2gfjn0dt]

Is there really a rising threat from the micros? I wouldn't think so as you can really only get bottles of microbeers from specialist off-licences like Redmonds or your Drinkstore or whatever. O'Briens started doing O'Haras which is a good thing but will it last? You can sometimes get O'Haras in SOME tescos but availibility is very patchy. Dunnes don't wanna know about it. Superquinn is a bit of a specialist up-market shop and there's not that many of them around. Super Valu kinda have a "world" beers fridge but I've yet to see any Irish beers in it and the most adventureous Irish bottle they'd have is Guinness Foreign Extra - my local SV do have Svturys quite regularly but I've not seen this box set there.

You want craft, you got craft! 16 years 1 month ago #4

"Alan Gold Label":pkf72pbt wrote:

"Diablo":pkf72pbt wrote: It got me thinking is this how Macros address the rising threat of Micros ? i.e. treat it as a packaging problem. Will we see Smithwicks ship in a wooden box surrounded by straw ?[/quote:pkf72pbt]

Is there really a rising threat from the micros? I wouldn't think so as you can really only get bottles of microbeers from specialist off-licences like Redmonds or your Drinkstore or whatever. O'Briens started doing O'Haras which is a good thing but will it last? You can sometimes get O'Haras in SOME tescos but availibility is very patchy. Dunnes don't wanna know about it. Superquinn is a bit of a specialist up-market shop and there's not that many of them around. Super Valu kinda have a "world" beers fridge but I've yet to see any Irish beers in it and the most adventureous Irish bottle they'd have is Guinness Foreign Extra - my local SV do have Svturys quite regularly but I've not seen this box set there.[/quote:pkf72pbt]

There is a trend in the consumer demanding higher quality, locally produced food and drink products. The success of events such as Septemberfest and Taste of Dublin validates this. The fact that Aldi contracted a craft beer and Tesco have stocked O'Haras suggests that craft beer is a little more mainstream. Pity a Richard Corrigan celebrity chef type wouldn't take up the cause. Although the micros may not currently be a threat in market share terms, the marcos will have noticed trends in other countries and the real estate that micros now occupy in Ireland's largest supermarket.

You want craft, you got craft! 16 years 1 month ago #5

"Diablo":2cj73oqq wrote: Pity a Richard Corrigan celebrity chef type wouldn't take up the cause. [/quote:2cj73oqq]
well in fairness to him he does promote the porterhouse beers(might be cos he's friends with the owners!).

"Diablo":2cj73oqq wrote: There is a trend in the consumer demanding higher quality, locally produced food and drink products[/quote:2cj73oqq]
really?[/url:2cj73oqq]really?[/url:2cj73oqq]
I can't see anyway the macros view craft beer as a threat. More a way of selling "craft" beer to people who like posh beer but aren't too concerned at the true origin of it...ala bluemoon, or staropramen etc.

You want craft, you got craft! 16 years 1 month ago #6

"marceldesailly":2nk221ah wrote:

"Diablo":2nk221ah wrote: Pity a Richard Corrigan celebrity chef type wouldn't take up the cause. [/quote:2nk221ah]
well in fairness to him he does promote the porterhouse beers(might be cos he's friends with the owners!).

"Diablo":2nk221ah wrote: There is a trend in the consumer demanding higher quality, locally produced food and drink products[/quote:2nk221ah]
really?[/url:2nk221ah]really?[/url:2nk221ah]
I can't see anyway the macros view craft beer as a threat. More a way of selling "craft" beer to people who like posh beer but aren't too concerned at the true origin of it...ala bluemoon, or staropramen etc.[/quote:2nk221ah]

The previous thread was pointless as nobody knew what speciality meant.

As for the second link, tobacco companies also increase profits and macro beer sales are in decline.

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