TOPIC:

"KeeganAles":3hiehc0w wrote: I don't drink it on principle - it's basically contrary to what ICB (or Beoir now, I suppose) is trying to do.

Blue Moon is a Coors product misrepresenting itself as a craft beer (literally - read the shelf tags). Not a small brewery bought up by a conglomerate a la InBev, but a beer cooked up in a Coors lab specifically to cash in on a trend.
I remember when this came out in the mid 90s during the microbrew craze in the US (the 2nd wave, really, but who's counting?) along with other macro "craft" imprints like Plank Road Brewery a.k.a. Miller. It all seemed like a cynical and transparent attempt to jump on the bandwagon, and kinda still does.

None of which might matter if Blue Moon tasted good, right? Well, it's meh. Skip it.[/quote:3hiehc0w]

+1

"muirgheasa":g0row3vu wrote: I'd actually [i:g0row3vu]drink it[/i:g0row3vu] on principle, since I'd far rather the likes of Coors invested in making decent beers* than continue to push out the same tasteless fizz, and that's only gonna happen if people buy the slightly less tasteless stuff. [/quote:g0row3vu]

I'd agree with your principle in principle (whew!) but in practical terms, if I'm buying Blue Moon, what am I *not* buying instead?

For the macro drinker it's a valid point, but me (and many ICB'ers, I suspect) it's pulling support from an indie brewer who sincerely needs it.

"Con Con":1vfgd2o5 wrote: I'm with muirgheasa on that; I just like and will drink nice beer.[/quote:1vfgd2o5]

I think it's more about spending your hard earned money on good beer, rather than who makes it.

If Diageo produced the best IPA, we'd all be buying it.

"silenus":2evmyfjn wrote: If Diageo produced the best IPA, we'd all be buying it.[/quote:2evmyfjn]Amen!

I think the day Diageo, Heineken or C&C start producing fake craft beer will be the day we know we're getting somewhere. The fact that Coors have gone to the effort to produce an unCoorsy wheat beer is a good thing, whether you like the beer or not. Props to the American beer drinkers for shaping the market into that position. The excellent beer coming from Kongens Bryghus in Copenhagen is one of the best examples of this phenomenon: really good beer, made by Carlsberg, because it's the kind of thing the Danish drinkers now expect from beer.