totally - they cant ignore it if there is a demand. O'haras and porterhouse were v close to taking part this year, but were stopped last minute by the big boys. Maybe the way in is to have a craft beer area where there are tutored tastings, all the irish micros, homebrew area, demos etc etc and keep it really educational. They are in to that kind of thing.
I realise that I'll need to be licenced..... the revenue are being very helpful luckily.