Brewed at Mourne Mountains Brewery, every bottle has a unique QR code that goes into ridiculous detail about the beer. Gives weight of malts used, time it was mashed at, and more.
It might come across as a bit gimmicky, but I think it's a great concept.
The beer itself was lovely too. Describes itself as a hybrid IPL. Very hop-forward, loads of grapefruit. Delicious.