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"Hendrixcat":246tgjqw wrote: I'm surprised it doesn't sell more than it does because it's not challenging at all, and you would think more would drink it.[/quote:246tgjqw]Not until it starts sponsoring a football team, rugby tournament or otherwise find its way into popular consciousness.

"TheBeerNut":mz3zmesw wrote:

"Hendrixcat":mz3zmesw wrote: I'm surprised it doesn't sell more than it does because it's not challenging at all, and you would think more would drink it.[/quote:mz3zmesw]Not until it starts sponsoring a football team, rugby tournament or otherwise find its way into popular consciousness.[/quote:mz3zmesw]

Straight to the heart of the matter as usual.

Are you suggesting that Joe Public would drink the hop tastic Hooker if it got enough advertising exposure?

"Hendrixcat":2n858te7 wrote: I'm surprised it doesn't sell more than it does because it's not challenging at all, and you'd expect more to drink it.[/quote:2n858te7]

Plenty of people drink Smithwicks, but you may as well drink a pint of iced water. You can tease a little out of a warmed bottle though.

"Hendrixcat":qxu2ztnr wrote: Are you suggesting that Joe Public would drink the hop tastic Hooker if it got enough advertising exposure?[/quote:qxu2ztnr]Nnno. Part of the mass-produced mass-appeal thing is a total lack of distinctive flavour. In New Zealand, light tasteless red beers are the default product of all the main breweries, and lager is more of a specialty.

Noby, that's really interesting about drinking Irish reds at room temp. I've never done that and must give it a go.

Adeptus and n1mbus promised me a night of ambient McArdle's in Walkinstown, but it never happened <!-- s:cry: --><img src="{SMILIES_PATH}/icon_cry.gif" alt="" title="Crying or Very sad" /><!-- s:cry: --> So much for Valentine's day...

&amp;quot;TheBeerNut&amp;quot;:3oiesm6n wrote:
Noby, that's really interesting about drinking Irish reds at room temp. I've never done that and must give it a go.
[/quote:3oiesm6n]

It's the only way really. Similar to stout, it really brings out the flavour, although not as intense.

Smithwicks has a lot of failings, but serving it at lager temps does it no favour. Similarly with the Porterhouse and their damned nitro.