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The Grand Daddy of all beer mergers

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The Grand Daddy of all beer mergers 18 years 2 months ago #1

Could this really happen?

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18 years 2 months ago #2

I'd say it's highly possible. It's very much the sort of thing InBev do.

Is it likely that they'd let Diageo keep their licence to brew Bud in Ireland if the deal went through? I'd have thought they'd want to sideline Bud as much as possible, in favour of their global lager Stella. An Ireland without Bud taps is hard to imagine.

18 years 2 months ago #3

Very hard to imagine that scenario alright, but it could only be for the best unless Stella taps replace every Bud tap, and even then the greater flavour of Stella might kick start some drinkers to stray towards craft beer. This, or any number of a billion other permutations that might occur.

18 years 2 months ago #4

&amp;quot;Hendrixcat&amp;quot;:3k0mvnvf wrote: and even then the greater flavour of Stella might kick start some drinkers to stray towards craft beer.[/quote:3k0mvnvf]

maybe but i wound not be surprised if we saw Stella light and Stella ice <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt=":wink:" title="Wink" /><!-- s:wink: -->

18 years 2 months ago #5

If Bud were taking over InBev I might anticipate such a thing, but it doesn't seem likely the other way round.

18 years 2 months ago #6

&amp;quot;oblivious&amp;quot;:1bl2o6zs wrote: i wound not be surprised if we saw Stella light and Stella ice <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt=":wink:" title="Wink" /><!-- s:wink: -->[/quote:1bl2o6zs]They have Peeterman Artois and Eiken Artois for that sort of thing.
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The Grand Daddy of all beer mergers
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