Meanwhile, back at home, the chief executive of the VFI has an opinion piece in today's [i:4cko0e8w]Irish Times[/i:4cko0e8w].
[quote:4cko0e8w]Publicans are also facing up to changing lifestyles and more sophisticated demands from consumers.[/quote:4cko0e8w]What does this mean? Erdinger? Wine not from bottles that would make an airline ashamed?
Regarding the Government Advisory Group's work, he says:
[quote:4cko0e8w]We believe a minimum price should be set for all alcohol products and that this price be based on alcohol content per measure.[/quote:4cko0e8w]Certain amount of sense in that, but is he talking duty or retailer's profit here?
[quote:4cko0e8w]Allied to this we recommend the introduction of a ban on short-term price and volume-led promotions and on any marketing or advertising on any such promotions.[/quote:4cko0e8w]I think this is a fig-leaf and won't make any difference.
[quote:4cko0e8w]Passing off of identification is an issue. We would like to see the introduction of a mandatory age card for people under the age of 25.[/quote:4cko0e8w]Well why doesn't the VFI do that then? Why wait for someone else to [i:4cko0e8w]make[/i:4cko0e8w] you do it? You have the "Garda ID only" posters by the pub door. If they aren't working this won't either. If retailers like the VFI did more to enforce the laws we have, this wouldn't be a problem.
[quote:4cko0e8w]This, plus the strengthening of penalties for secondary purchasing for under-18s, would enhance the effectiveness of existing regulations.[/quote:4cko0e8w]Again: fig-leaf. Enforcement is the best enhancement.