Have you noticed Tony the Tiger is without doubt the campest man on television? The poor fecker is trapped in the closet by the evil machinations of the corporate cereal world. This guy makes Liberace look butch. Forget marriage if you want to advance gay rights we need to fight to get Tony out loud and proud.
And no a "Don't ask don't tell" policy will not work, cereal mascots have no private lives. They cannot go civilian as it is against the whole metaphysical bargain they enter into.