I wholly agree, and there's plenty of scope within the Irish market to do it without using proprietary hops, imo.
One of my favourite beers at the moment, hop-wise, is Brooklyn East India Pale Ale, which is a great example of what can be done with Goldings, Willamette, Northdown, and Centennial, with nothing to equal it in the Irish market. I think maybe only Porterhouse's Hophead comes anywhere close.