Féile Beoir
a) It does exactly what it says on the tin.
b) Given the closeness to St. Patricks Day, using the cupla focail not only seems apt., but will mark it out as an Irish event (plus those two Irish words are relatively easily pronounced by the tourists .. and Americans [i:phvvzq8i]love[/i:phvvzq8i] all things Irish <!-- s:mrgreen: --><img src="{SMILIES_PATH}/icon_mrgreen.gif" alt="

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c) Nice short, snappy name which lends itself to any one of a number of taglines if further explaination is necessary. E.g. "Féile Beoir: The Irish Beer Festival".
d) No harm if its name is similar to Ireland's premier beer drinkers union, now is it? <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="

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