The American gent that I had with me last night was not much of a hop head, so he enjoyed some Blarney Blonde instead. He asked for a Heineken when we first went in and got a fairly stony no from the barman. He was fairly set in his ways, but did agree that the Blarney Blonde was better than Heineken, so some progress made. I mangled the Purgatory though. I don't think that this batch of purgatory is as hoppy as past ones, but as explained to me, they do need to try to sell it to normal people as well.