Yeah I can't imagine them selling too many bottles of Samiclaus on any given friday, for example. Likewise I've had many of them before, and wouldn't be bothered with them again - Sam Adams, for example - I'd rather have something different which I've not had. Same with the cider - how does that fall into the category of 'The Beer'? I wish they would do it so that if you drink eg 20 different beers you get a small glass, 30 you get a helba, and 40 you get a stein.
Also I can't imagine that they are expecting too many people to complete this, else how do they plan to store all the members glasses.