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"CrsZ00":1l14qnk8 wrote: Easy really, the old can contained 12oz of alleged beer. The new can contains 11.3oz. It's all about the money.[/quote:1l14qnk8]

Yes, but it uses twice the aluminum (er, aluminium?) I read in another article.

It's an effort to appeal to millenials, AB said. Seriously, they don't even try to hide the marketing talk.

"KeeganAles":jq8tcc6y wrote: (er, aluminium?)[/quote:jq8tcc6y]That's the standard spelling, according to the The International Union of Pure and Applied Chemistry. "Aluminum", first adopted by the American Chemical Society in 1926, is an accepted variant in these anything-goes times. Just keep it behind closed doors, away from the children.

Hey, according to Wikipedia, "alumium" was in use for a while too. That makes it the hipster moustache of metals; what PBR cans are made from.