I am an off-licence owner. I hope you don't mind if I contribute to this discussion.
I have a passion for the products that I sell and I strive to provide a wide and interesting range of wines, beers and spirits. Myself and my staff have a good level of knowledge about the products we sell.
However, a large part of my sales are made up of the type of mainstream products that are being heavily discounted in the large multiples. Without the sales of these products, I would not be in a position to offer the extended range and high levels of service that I currently can.
I know of a number of other traditional off-licences that are seeing an alarming drop in sales to a level where the value of their property is higher than the value of their business. These outlets will close up, leaving a greater share of the market to the large multiples.
If an off-licence is to survive by selling only specialist wines, beers and spirits, it will have to be charging higher margins in order for their business to be viable. So in effect, it could be said that the lower the price a can of Bud goes, the higher the price of specialist beers will go. Those with a more educated palate will suffer.
I am not against competition. I feel it is good and it forces businesses to be sharp and to make sure that they are offering the customer an overall proposition that they will appreciate. But in the long term, if unrestrained, deep discounting will continue, traditional off-licences will close and the result will be poorer service and less choice of location and of product.
Tesco won't seek out the next batch of Augustiner Helles; Dunnes Stores won't source Timothy Taylor's Landlord Ale. I will.