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I just have a natural aversion to buying beer sold in clear bottles. I could never understand (marketing aside) how Innis & Gunn oak age that beer and then stick in a clear bottle. Maybe marketing is the only thing they are interested in, and not protecting their product so that it is at its best when you drink it.
My worst "clear bottle experience" was Greene King The Beer to Dine For; what a load of old rubbish. But don't start off the GK bashing thing again <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

&amp;quot;DrJohn&amp;quot;:50gncwqf wrote: I just have a natural aversion to buying beer sold in clear bottles. I could never understand (marketing aside) how Innis & Gunn oak age that beer and then stick in a clear bottle. Maybe marketing is the only thing they are interested in, and not protecting their product so that it is at its best when you drink it.[/quote:50gncwqf]
I was lead to believe that the brewers of Innis & Gunn were well aware of the problems of using clear glass but the logic was that the clear glass would seel more initially and then, once the brand had been established, they could switch to brown bottles and the quality would therefore improve. I always thought that there was the counter argument that people would taste light struck beer, not like it and then never buy it again irrespective of the bottle colour. But hey, I'm a brewer not a marketing type person. <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->

Also, any good marketing person should be aware of the huge potential power of word of mouth. I've heard enough people tell me it is horrible for me not to bother trying it. I'll re-think that if/when it appears in brown bottles...anyone who is unaware of the effects of glass colour on skunkiness (i.e. 99%+ of the drinking public) probably won't do that.

Of course, if the brand eventually fails, who gets the blame? the marketer or the brewer? <!-- s:roll: --><img src="{SMILIES_PATH}/icon_rolleyes.gif" alt="" title="Rolling Eyes" /><!-- s:roll: -->

&amp;quot;DrJohn&amp;quot;:50gncwqf wrote: My worst "clear bottle experience" was Greene King The Beer to Dine For; what a load of old rubbish. But don't start off the GK bashing thing again <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->[/quote:50gncwqf]
Well I've just done my marketer bashing... <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="" title="Wink" /><!-- s:wink: -->