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"Lugh Longhand":2h21gkdq wrote: if we could get someone to sponsor it at Oireachtas level.[/quote:2h21gkdq]There's no point in Beoir doing a solo run on any of this: it doesn't have the resources. Solutions would have to be proposed and led by the industry if they're to have any chance of success.

"Lugh Longhand":2h21gkdq wrote: Could we "license" our logo (or develop a marque) to pubs that meet the recommended criteria or we set a criteria[/quote:2h21gkdq]"We Paid For Our Own Umbrellas: A Beoir Guarantee".

I quite like the California system (as I recall it being explained to me in the pub; may not resemble actual system in actual California): no brewery may supply any item to a retailer for free that is of a greater value than $0.25. So beermats, pens, keyrings are fine; kegs, furniture, TV subs are out.

I saw an interesting argument on Twitter regarding decline in macro sales which went along the lines of: it's difficult for a pub to sell a pint of Carling for £4.50 when punters can buy a slab of cans for £12. Maybe this is an angle that we can pursue by pointing out to publicans that having a greater variety of beer might attract people who prefer to drink their macro, by the slab, at home.