"giacomorizzo":30kyxglx wrote: I think that in everyone's mind there's the picture of Goose Island sinking at the bottom of an ocean of mediocrity, but would it still be sensible for macros to proceed in the same way nowadays? The clearly realized that they will NOT manage to destroy the movement (because it keeps expanding disregarding their actions, further segmenting a market that it's already way too segmented), so they must be looking at something else...?[/quote:30kyxglx]
My thinking exactly, Giacomo.
It looks to me that Mahou-San Miguel are trying to ride the wave, expand in a market they know nothing about, without having the usual burned earth policy. After all, both their stakes (Founders and Nómada) are minority. If I'm not mistaken, that's a new approach.