I vividly remember the first time I ordered a craft beer and got handed a can (this was in NYC, in a restaurant I would trust to know their craft beer). I had a few seconds of violent, desperate introspection, weighing the relative importance which I placed on (a) shipping and packaging costs, (b) resilience to skunking and staling, and (c) having a really sharp-looking beer bottle sitting next to my glass. What was good beer, to me? Could I enjoy it on its own merits? Was it just a reaction to Budweiser? To a culture of mass production?
And then I drank the beer. It was a very nice stout. Go cans.