TOPIC:

The "big three" US Breweries have been releasing more and more craft-like beers and packaging lately to compete with the slowly growing market share (and quickly growing "mindshare") of US Micro and Craft breweries. I haven't seen this happening in Ireland; at first I have to think that this is because there's not an equivalent amount of pressure being applied by the local appetite for and competition in craft/micro brewing, BUT I have to wonder how much globalization and the export sales of Irish Macrobreweries is affecting the Irish "big two"...

I'd like to think that the Irish Macrobreweries are or will soon be "feeling the squeeze" and will offer higher-quality craft-like beers soon.

What do you guys think?
Adam

What about Irish macros feeling pressure from those same American craft-like beers?

I saw Blue Moon in O'Brien's the other day...

what about when guinness did the brewhouse series?

"FingalBrewer":3gwydg7u wrote: what about when guinness did the brewhouse series?[/quote:3gwydg7u]

The keep releasing poorer version of the draft product

If you count high gravity brewing, addition of roasted barley extract as craft brewing

"Biertourist":2yi96hva wrote: I'd like to think that the Irish Macrobreweries are or will soon be "feeling the squeeze" and will offer higher-quality craft-like beers soon.

What do you guys think?
Adam[/quote:2yi96hva]

Guinness sale are growing outside of Ireland, so no and every thime they have tried to release something new the made a balls of it, brewhouse, Breo.

Execpt the St James gate beers, I though some where good, well back when they where released in 1995 I think

People abroad -- and Americans in particular -- have an unfortunate tendency to regard imports as automatically of high quality. They don't see Guinness as Miller High Life Black, which is what it basically is. And when Diageo do think that new and exciting product is required, they market it solely in the places it's aimed at, like Guinness Red and Guinness 250 Anniversary Stout. Globalisation means these can be produced in Dublin and shipped off easily to Singapore or Australia or wherever it's needed.