It's not bad but there are some issues.
The banner and all icons on the home page show fuzzy low resolution images. Very off putting. The banner itself is ever present so fuzzy images on every page. The beer images themselves are fine.
When you have your own domain name yet use a gmail email address it comes across as very unprofessional. Better to use your own domain and either forward to gmail or add it as a pop account if you prefer to use gmail.
Prices are a little on the expensive side compared to some other online enabled off-licences.
The ratebeer score is a nice idea <!-- s:wink: --><img src="{SMILIES_PATH}/icon_wink.gif" alt="

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Also, there's no need to pretend to be a customer. It's disingenuous to do that. Just come on, say you are a manager or owner at the place of business and here is what we have to offer.