TOPIC:

some people do seem to cheer loudly when any new beer come,s on the market as craft.I found that when I was traveling the U.K.(researching) <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt="" title="Very Happy" /><!-- s:D --> real ale I came accross some awful brew,s

&amp;quot;oblivious&amp;quot;:3ewfs2sl wrote:

&amp;quot;Biertourist&amp;quot;:3ewfs2sl wrote: I'd like to think that the Irish Macrobreweries are or will soon be "feeling the squeeze" and will offer higher-quality craft-like beers soon.

What do you guys think?
Adam[/quote:3ewfs2sl]

Guinness sale are growing outside of Ireland, so no and every time they have tried to release something new the made a balls of it, brewhouse, Breo.

Except the St James gate beers, I though some where good, well back when they where released in 1995 I think[/quote:3ewfs2sl]

1998, and yeah, some of those were pretty good as I recall. Pity they vanished without a trace...

Was discussed back here[/url:3ewfs2sl]

&amp;quot;KeeganAles&amp;quot;:1nrunt95 wrote: What about Irish macros feeling pressure from those same American craft-like beers?

I saw Blue Moon in O'Brien's the other day...[/quote:1nrunt95]

Blue Moon is a Molson Coors product-an unfiltered beer that is better (and different) than most macro stuff, but still not really an American craft beer. It was originally marketed that way in the states, but then the real story came out and it lost some popularity.

I'd think that the Irish macros would be more worried about non-Irish macros taking market share. I'm still amazed at how American lagers Coors Light, Miller, etc. are marketed and consumed as 'premium' beers here in Ireland when they are more like 'lawnmower' beers back in the states. Maybe it is all about marketing and nothing to do with taste?

&amp;quot;jspruit&amp;quot;:3ofhyji6 wrote: I'd think that the Irish macros would be more worried about non-Irish macros taking market share.[/quote:3ofhyji6]Definitely. Any sensible importer has a truck packed with Random Europils, plus maybe a couple of cases of craft stuff if it doesn't take up too much room and has enough of a margin on it.

&amp;quot;jspruit&amp;quot;:3ofhyji6 wrote: I'm still amazed at how American lagers Coors Light, Miller, etc. are marketed and consumed as 'premium' beers here in Ireland when they are more like 'lawnmower' beers back in the states. Maybe it is all about marketing and nothing to do with taste?[/quote:3ofhyji6]It's a well-observed phenomenon -- "People don't drink lager, they drink advertising"[/url:3ofhyji6]. And of course we can throw back the reverence that lots of furreners have for crappy Irish cooking stout. Advertising again.

Yet I must 'fess up that it was bottled Guinness that helped me climb out of the fizzy yellow water rut that I was in ~25 years ago. While it is nothing beside true craft beer, 25 years ago it was nothing short of amazing. There were a few other imports on the store shelves, too, but I think they suffered greatly not only during the journey over the pond, but at the hands of distributors and retailers who thought the only way you could damage beer was to drop it off the back of the truck, so even when we tried "good" beer (e.g., Pilsner Urquell) it was an overaged skunked shadow of its former self.

Anyone have any good statistics on what percentage of Guiness profits come from sales in which countries/regions? (TBN, I'm looking in your general direction on this one as you seem to have a whole load of stats like this in your back pocket most of the time...)



Adam